Rakuten is unique among marketplaces — it gives sellers genuine storefront customisation, a loyalty-driven buyer base, and a platform that actively supports merchant success. Getting the most from Rakuten means understanding its distinct ecosystem, Merchant Quality Score, and the role of Super Points in driving repeat purchases.
Unlike most marketplaces, Rakuten lets sellers build a genuinely branded storefront. We set yours up to make the most of that opportunity.
Rakuten's buyer base is loyal and brand-aware. Listings that communicate quality, brand identity, and complete product information perform best.
Rakuten's Merchant Quality Score directly affects your search ranking and visibility. We monitor and improve it actively.
Rakuten operates very differently from Amazon and eBay. Its MQS scoring system, Super Points mechanic, and brand-first culture reward sellers who understand the platform's philosophy. Sellers who import their Amazon approach directly to Rakuten consistently underperform. Our team understands how Rakuten's loyalty ecosystem works and how to use it to drive repeat purchases and higher average order values.
Every service below is available standalone or as part of a monthly managed retainer.